Case study
Motoro: videos in French, German and Italian from a single shoot
Motoro, a Swiss used-vehicle marketplace, publishes its videos in three national languages. The team films once with the Marqo teleprompter. Marqo edits the video, adds animated captions and produces the dubbed German and Italian versions. From 25 April 2026 to 21 September 2026, Motoro published 97 videos, 4.6 per week on average. With the vehicle carousels published automatically, its Marqo content totals 1,370,383 measured views.
At a glance
- Customer
- Motoro (motoro.ch)
- Industry
- Used-vehicle marketplace, Switzerland
- Languages
- French, German, Italian
- Channels
- YouTube, Instagram, TikTok and Facebook in each language, LinkedIn in French
- Period
- From 25 April 2026 to 21 September 2026
Results
97
videos published
96
videos published in all three languages
3,276
posts on 5 networks (videos, carousels and posts)
1,370,383
measured views in total
Views in detail
- Videos: 1,277,876 views across 991 posts (940,743 on Facebook, 151,004 on TikTok, 131,130 on YouTube, 54,999 on Instagram)
- Vehicle carousels published automatically: 90,387 views across 2,252 posts
- Infographics and image posts: 2,120 views across 33 posts
Source: statistics recorded by Marqo, read on 26 September 2026. Videos published from 25 April 2026 to 21 September 2026; carousels and posts published from 22 April 2026 to 25 September 2026. The videos include 89 TikTok posts made directly in the app before Marqo's TikTok integration (June 2026), matched by their publishing time. LinkedIn does not report views for personal profiles.
How Motoro produces one video in three languages
- 1
The script
Marqo's AI writes the script in French from Motoro's content strategy.
- 2
A single shoot
The team films face to camera with Prompteur Marqo on the tablet, controlled by Camera Marqo on the phone. The script scrolls at the pace of the voice.
- 3
Automatic editing
Marqo removes silences, assembles the takes, and adds music, zooms, animated captions and AI-suggested cards.
- 4
The German and Italian versions
The video is dubbed with the original voice. Captions and cards are translated, with a caption colour for each language.
- 5
Publishing
Each version is scheduled on the accounts for its language: Motoro Suisse, Motoro Schweiz and Motoro Svizzera on YouTube, plus one Instagram and one TikTok account per language.
The same video in three languages
Excerpt from a Motoro video edited by Marqo. The German and Italian versions are dubbed automatically.
Turn the sound on and switch languages: dubbed voice, translated captions and cards.
Excerpt transcript
La seule chose qui a changé, c'est que ce monde-là était enfin prêt à voir. Parce que le génie n'a pas besoin de changer. C'est le monde qui doit rattraper son retard.Das Einzige, was sich geändert hat, ist, dass diese Welt endlich bereit war zu sehen, denn Genialität muss sich nicht verändern. Die Welt muss erst noch aufholen.L'unica cosa che è cambiata è che quel mondo era finalmente pronto a vedere, perché il genio non ha bisogno di cambiare. È il mondo che deve recuperare il ritardo.In Motoro's words
At Motoro we tell car stories in French, German and Italian. I film once with the teleprompter, and Marqo handles the editing, the animated captions and the dubbed versions. We finally publish every week on our three channels.
Allan D.
Motoro team · motoro.ch
Transparency
Motoro and Marqo are related companies. The figures on this page come from the publishing statistics recorded by Marqo and are not rounded.
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