Guides
Video guides for Swiss SMEs
Concrete answers backed by sourced figures, so your business videos keep working: budget, formats, rhythm, languages and tools.
How much does a business video cost in Switzerland?
In Switzerland, a business video made by an agency typically costs CHF 800 to 4,000 for a simple format (interview, customer testimonial, SME presentation) and CHF 5,000 to over 10,000 for a multi-format campaign. A short clip for social media costs CHF 800 to 3,000. The real budget, though, depends on frequency: one video a week costs far more than one film a year.
Read the guide · 8 minSocial media videos for SMEs: what to post, how often, how to produce them
For an SME, the videos that work on social media are short (30 to 90 seconds), vertical (9:16), captioned and presented by someone from the business who shares what they know. A sustainable pace is 2 to 3 videos a week, filmed in a single session every two to four weeks. To produce them, expect CHF 900 to 2,000 a month from an agency that includes Reels, CHF 600 to 3,000 per shoot from a videographer, or from CHF 149 a month with a tool like Marqo if you film yourself.
Read the guide · 8 minMaking a business video with AI: what AI does well, what it doesn't, and your options
To make a business video with AI, you have three options: a synthetic avatar that reads your text, an automatic assembly of stock footage, or AI-assisted editing of real footage in which you speak yourself. AI now handles the first draft of the script, captions, editing and dubbing well; expertise, the face on screen and the final check still need a person. For a local SME whose customers want to know who they are dealing with, the third option is often the most credible.
Read the guide · 8 minOne video in French, German and Italian: how to reach all of Switzerland
To reach all of Switzerland, a video needs at least German and French versions, ideally Italian too: according to the Federal Statistical Office, 61.1% of residents have German as their main language, 22.6% French and 7.8% Italian. There are four options: subtitles, one shoot per language, a professional voice-over, or AI dubbing in your own voice. For weekly videos, AI dubbing with translated captions is often the best compromise, provided someone checks each language.
Read the guide · 7 minVideo agency, freelancer, in-house or software: how to choose
Leave the films that need to last to an agency or a videographer: brand film, advertising campaign, complex shoot. For weekly videos where you share your expertise, software that automates the editing costs far less per video, provided you film yourself. And the two combine well: the agency for the film of the year, the tool for everyday content.
Read the guide · 8 minVideos for garages and car dealers: ideas, rhythm and production for social media
For a garage or car dealership, a short video shows what a listing photo cannot: a car on the move, a workshop at work, and the people customers trust with their vehicle. Three videos a week are manageable with one filming morning every two to three weeks. Here are 18 ideas, a filming plan, the Swiss rules to know and the costs.
Read the guide · 8 min